Kurta Love: Tales of Confidence and Comfort

by Unnati Ray on Nov 04, 2023

Kurta Love: Tales of Confidence and Comfort

What does the kurta mean to you? For the millions of fashion-conscious Indian women, the kurta is a quintessential part of their wardrobe. The kurta set for women comes to your rescue when you need to get ready quickly for an early morning lecture, a casual walk in the park or even a brunch date with your girl gang.

So, what magical properties does the kurta/kurti have that make it so popular amongst Indian women? Let’s find out!


It is safe to say that the kurti is the most versatile ethnic wear garment. Similar to a T-shirt, you can pair these up with any bottoms- jeans, leggings, jeggings cigarette pants and so on. The kurti itself comes in so many variations- anarkali kurtis, A-line kurtis, short kurtis, printed kurtis and so on. Even if you had only kurtis against other top wear in your wardrobe, there would be enough options to pair them up with pants to look gorgeous on a daily basis.


Indian women prefer to dress modestly, unlike Western trends where comfort and revealing clothes have become the norm. The kurti covers and fits the body well. This makes it the go-to garment for women of all generations across South Asia.

Easy to Style

Sky is the limit when it comes to styling your kurta. With simple designs and styles, the kurti offers you a lot of room to experiment. Besides wearing it with a simple pair of jeans, you can add some of your favourite antique jewellery to your ensemble. Who knows, you might become an overnight social media star with your trendsetting kurti style!

An expression of personal style

With so many types of kurtis available at your disposal- you can choose from cotton kurta for women, anarkali kurta for women, short kurta for women and so on, you can personalize your style options to your choosing.

Available in different price ranges

You can get kurtis for as low as Rs.500 up to Rs.5,000.  Of these, you can buy kurtis online with various options- cotton kurta pajama for women, kurti set for women or just any plain printed kurti. For our Indian women, the kurti is as important as the tee to be a part of their wardrobes.

Cultural Significance

Throughout the years, the kurti has become synonymous with Indian clothing, getting its due along with the saree and lehenga choli. Though first popularized in Punjab, women across India wear them for convenience and ease of use. In fact, if any occasion has an ethnic wear theme, women would prefer wearing the kurta or salwar suit as against the saree or lehenga choli.

In the end

Go to any college or corporate campus, restaurant or even the annual village fair, you will find the majority of young, middle-aged and even elderly women donning the kurta with grace. For them, the kurta is an embodiment of comfort and confidence. No matter how trends change, the kurti was, is and will always be an integral part of every woman’s wardrobe. It is safe to say, nothing in ethnic wear comes close to ticking all the right boxes when it comes to looking stylish, fashionable and confident.

Unnati Ray

Unnati Ray is a fashion content creator who loves to produce content in the form of blogs, podcasts, YouTube videos as well as quotes. She delivers informative, entertaining, and inspiring content with skill and passion. Her goal is to make reading both informative and fun. Presently she is a fashion content creator seeking more professional experience writing on fashion and style with good storytelling ability while consistently producing content that informs and inspires readers. The secret of great content is her hobby and love for fashion and writing.

1 comment

  • karidesignstudio
    Apr 30, 2024 at 09:28

    Kurta Love: Tales of Confidence and Comfort" beautifully encapsulates the essence of wearing kurtas. It’s more than just clothing; it’s about feeling empowered and at ease. From its flowing silhouettes to vibrant hues, kurtas become symbols of self-assurance and relaxation, narrating stories of confidence and comfort effortlessly.


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